Industry | Healthcare
If there is one overlooked issue within our society today, it's the use of pesticides on our produce that we purchase everyday. This was the drive behind this campaign. Pesticide residue is a huge problem that most people know nothing about. This campaign tries to capture the essence of shock to educate millennials that the produce they are buying at the grocery store, may not be as clean as they think. We also created an app that helps this target audience understand which fruits and vegetables they should be buying organic. Campaign was shot by photographer Justin Sicard.