Propel Zero Sport

Industry | Food & Beverage

The task for this project was to create buzz around PepsiCo's new product line, Propel Zero Sport. We were able to create a key look for the brand, and all associated point-of-sale materials which were executed in various markets, in the form of displays, header cards, case cards and wobblers. We also had the opportunity to explore the package design of their liquid water enhancer.