Pepsi & Superbowl XLVIII
Industry | Food & Beverage
During the Super Bowl, we wanted to make a big splash and highlight Pepsi, Tostitos and Bud Light as the Official Sponsors of the NFL and Super Bowl XLVIII. We did this by tapping into the consumer insight of "going all out" for the biggest party of the year. These point-of-sale materials were displayed in stores all over the country.