Diet Pepsi: Breast Cancer Awareness
Industry | Food & Beverage
Diet Pepsi wanted to utilize their Sofia Vergara partnership to develop a Diet Pepsi Breast Cancer Awareness program for 2013. We decided to partner with the NFL and Sofia Vergara to create a fresh Breast Cancer Awareness campaign. We were also able to create multiple point of sale materials, over 20 different standees with Pepsi NFL Football players, and have an online presence for the BCA Bid for Pink auction.