Chalk It Up is a brand of chalkboard chalk that is meant to be kid friendly and interactive. The box itself is made out of chalkboard paper encouraging its user to create tiny works of art on the package itself, making it much more sustainable. The chalk itself is placed individually within a triangular prism which prevents the chalk from breaking when dropped or shipped, unlike any other chalk packaging.
If there is one overlooked issue within our society today, it is the use of pesticides on our local produce that we purchase every day. This was the drive behind this campaign. Pesticide residue is a problem that most people sweep under the carpet, when in reality, there are thousands of people dying from these toxic chemicals everyday. This campaign tries to capture the essence of shock to aware people that the produce at the grocery store may not be as clean as you would think. I wanted to create a compelling and conceptually strong image to really grab the attention of people who would otherwise not be interested. I decided to photograph different fruits and vegetables, as well as a gas mask, and then super impose the two together to show that our produce is not as clean as you would think.
This campaign was created in collaboration with photographer, Justin Sicard.
J'adore Paris is a miniature writers travel kit consisting of a journal, postcard, and pencil all wrapped up in twine. Each different postcard and journal correlate to a certain sense that you experience while you are in Paris, France. The idea is to be able to quickly record these enhanced senses down on paper, and then possibly share them will someone else using the postcard included. Inspiration for this project came about after a trip that I recently took to France. I was instantly fascinated and engulfed by all the ancient art, architecture and delicious food in Paris.
This campaign was created for The Northface to promote their HyVent and Gor-Tex technology. This campaign consists of three print ads that are copy driven. Big Idea: The Northface consumer's think differently than "everyone else".
This book cover was designed to play on Fitzgerald's use of color as symbolism throughout the book. The squares are also meant to emulate the American Flag, reinforcing the concept of the American Dream, or lack thereof. Each square was hand embossed to create a tactile feeling while the user is interacting with the book.
During my time at Tracy Locke, I got to work on Sierra Mist's Summer point of sale. These ads were meant to capture the essence of the brand and drive home the fact that this product is now made with real sugar to enable real life experiences.
Propel Zero Sport was a new product that the Pepsico Propel team launched. We were tasked with created the key look for all point of sale to real drive in store purchases.
These are a series of posters that were designed for various clients.
Worked with the German Glamour editorial and production departments to organize shoots in New York City. Worked closely with couriers, and messengers to organize travel arrangement for all incoming/outgoing fashion/beauty samples. Assisted with the coordination for this photo shoot and location confirmations.
Photographer: David Roemer / Atelier Management
Make-up: Brigitte Reiss-Andersen / Jed Root Hair
Felix Fischer Manicure: Liang / Atelier
Management Model: Paz De La Huerta / One Management
Worked with the German Vogue editorial and production departments to organize shoots in New York City. Worked closely with couriers, and messengers to organize travel arrangement for all incoming/outgoing fashion/beauty samples. Assisted with the coordination for this photo shoot and location confirmations.
Photographers: Claudia Knoepfel and Stefan Indlekofer
Make-up: Benjamin Puckey
Fashion Editors: Nicola Knels and Karo Brandi